A Tru First: Dual-Brand Success in Flagstaff

FII recently had the opportunity to work on a milestone project: the first Hilton Tru property in our portfolio, part of a dual-brand Tru by Hilton and Home2 Suites in Flagstaff, Arizona. This project not only represented our introduction to the Tru brand but also marked a significant moment as FII was recently named one of only a handful of Hilton Procurement Services Providers for Tru by Hilton and LivSmart by Hilton.

For this project, FII handled Procurement, Logistics, and Installation, ensuring every element of the property aligned seamlessly with Hilton’s brand standards while supporting the client’s timeline and budget goals. The dual-brand nature of the property presented unique challenges, requiring careful coordination between two sets of brand requirements under one roof. Our team managed these complexities by leveraging deep hospitality expertise and robust project management tools to streamline communications, vendor coordination, and delivery scheduling.

The result is a vibrant and inviting property that captures the energetic, youthful spirit of Tru while balancing it with the modern comfort of Home2 Suites. This successful completion underscores FII’s ability to adapt to emerging hospitality brands and deliver excellence across every stage of the process.

By completing this dual-brand property, FII not only expanded our portfolio but also reinforced our trusted position as a PSP for Hilton’s Tru and LivSmart brands, setting the stage for future growth and collaboration.